Real Estate Photography Pricing
In a very broad sense - I photograph spaces.
The variations in pricing for this service depend on two factors - the first is the level of work involved to take and process the images, and the second factor is for how long and in what capacity the image will be used. Specifically for the purpose of the one-time sale of a home, the use is very temporary.
The shelf-life of a photo is short, with the exception being that the real estate agent will use the images as part of their marketing strategy. Therefore the pricing for the use is far less expensive for the short-term use of a photo.
When contractors, stagers, builders and architects intend to use the images, the pricing is relative to it’s commercial use.
Turnaround Times: With regard to the real estate photography industry, our process is very “boutique” as all images are meticulously edited in-house. Most single family home images are delivered by the night following the next business day of shoot. Variables can include new listing volume, home size, clutter & complexity of views.
Home Preparation: Well staged and de-cluttered spaces photograph faster and are subject to less time in post processing. Along with your guidance, we provide a seller prep sheet for you to download and add your own notes.
Most Homes: $300+ (Price based on 2000 sf home)
Luxury Homes/New Build $Custom - Average is $500-$775 photos only - marketing kits are tailored to suit
Vacant Fixer - Please inquire about the vacant fixer pricing.
Licensing Information for Real Estate Photography Services
Dana Thompson Photography typically grants one of two license types for images taken. The most common is the non-exclusive license. This keeps rates for real estate photography affordable, but we have been asked from time to time to photograph a body of images as “work made for hire”, or an exclusive license. The rate for this type of license is considerably more because our business relinquishes any and all rights to the photos, forever. Please inquire if you need this special type of release. Real Estate photos as priced on our site are for the one-time sale of the property and non-transferable to other agents or contractors. Stagers, contractors and builders may also license the images taken for the same listing for a small fee per photo. Ongoing listings for short and long term rentals are available are are based on the duration of the license.
An exclusive license gives the client the exclusive and only right to the use of the intellectual property – not even the photographer can use the intellectual property. Once the photographer grants an exclusive license to someone, no other licenses on that intellectual property can be granted to anyone else.
A non-exclusive license grants the client a license to use the intellectual property, but the photographer is free to also use the intellectual property and to grant licenses to whomever else it wants. Therefore, many parties can hold licenses to the same intellectual property at the same time.
most homes : $300-500 on average
(based on sf)
As Many Images Needed to “Tell the Story” - Multiple Exposure - Yields approximately 35 images for 2000 square feet. Premium photography - with multiple flash setups, careful scene preparation and sky replacements for many front exterior captures.
All Images Hand Retouched - Approximately 2 Hours Onsite - Seller Preparation List/Video Available - Ideal for most homes in the South Bay. Typical property is staged and exterior freshly manicured. This pricing tier is relative to longer shoot/processing times.
Turnaround time 24-36 Hours - (Please inform us of ad deadlines and Broker’s Open schedule at the time of scheduling.)
$300 first 2000 square feet, then add $40 per additional 500sf.
New build or Luxury Property
These homes are usually in the beach cities and range from 3000 to 6000 square feet. This is a longer appointment, generally better if the home is staged and unoccupied, or if seller is able to provide access for approximately 4-6 hours.
This custom package will be designed around the vision and marketing strategy for the property. Marketing kit will usually include the property site, single page flyer design, 4-page property brochure design, twilight photography, drone aerial still images.
Cost Sharing Plans are available for this type of work. This means that while multiple parties
The vacant Fixer : $199
Minimal Amount of Images - Single Exposure - Yields around 10-15 Images
Very light retouching - Unoccupied Property - Approximately 30 Minutes Onsite - Probate/Trust - Combo Box Discount of 10% available if no appointment necessary. This pricing tier is relative to a quick photo shoot and minimal post-processing.
Must be 2000 square feet or less and property offered “as is”….
$199 - Areas can include: San Pedro, Lomita, Harbor Pines, Gardena, Carson and Torrance. Travel fee may apply to Long Beach, Inglewood, Signal Hill, etc…